COVID-19: Is Healthcare Marketing Still Relevant in a National Crisis?

With closed offices and patients’ reluctance to visit healthcare providers for anything but medical-emergencies, thanks to the spread of CoronavirusCOVID-19, healthcare businesses are facing a tough decision about whether to keep on investing in their marketing activities, or stop it and conserve their resources. This article focuses on helping doctors, dentists, urgent care centers, surgical centers, and other similar entities take steps so that their business is not hurt after the crisis passes, which it will sooner or later.

Read This Post »

Patient Acquisition Marketing: How Digital Strategies Are Defining the Healthcare Journey

Today, when more and more patients are increasingly relying on the web for medical information, the term ‘patient acquisition marketing’ refers to the healthcare brands’ need to align with patients’ needs across the web. You need to show that your practice is the best choice for patients’ healthcare needs, through your websites, email programs, social media, advertisement campaigns, YouTube channel and more. Why?

47% of internet users search for information about doctors or other health professionals - Pew Research

A Widespread Digital...

Read This Post »