Opening a medical practice does not automatically mean patients will find it.
A physician can have the right credentials, a well-designed website, a convenient location, and a strong range of services, yet still have open appointment slots in the first few months. The problem is often simple: the practice is new, while the local market already has established providers with years of visibility, reviews, referrals, and recognition behind them.
That creates a particular challenge at launch. A new practice needs patients while it...