Physical therapy marketing is becoming increasingly difficult day-by-day. With an ever-increasing demand of physical therapy services, and the sprouting of numerous providers with different practice settings, it has become very tricky to capture more market space that attracts and retains cash-paying physical therapy patients.

In this race of acquiring more cash-paying patients, those physical therapy players (or, service providers) who are moving forward with a well-planned, consistently-executed, and...

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