Essential Ingredients to High Performing Landing Pages [Infographic]

High Performing Landing Pages A high quality Landing page or a lead capture page is built with a single and focused objective to capture leads from prospects. It also helps “fuel other marketing channels”. It is one of the most crucial elements for a marketer or an online advertiser and yet many fail to bring the charm to their landing pages. A/C to a survey, only 22% of the marketers are really happy with their...

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Landing Page: Applying Storytelling Method Can Really Work

Landing pages can be a tricky business. Changing the wording in the header or switching the download button color from red to blue may increase conversions by 30 percent. It often takes trial and error to develop the right formula. In addition, you still have to track your conversion rates and make changes as needed. Regardless of the nature of the landing page, it should have some sort of story, however, this doesn't mean that you need to write a full-length novel....

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