4 Mobile-Savvy Tips for Mid-Sized Businesses to Stay Competitive

Over a third of all online searches are now done on mobile devices and this trend is still growing. One of the most important things to remember about mobile users is that they search differently than desktop users. While desktop users work in relaxed environments in the comfort of a home or office, mobile users are usually on the go, either riding in a car or another vehicle or walking around while shopping. However, the majority of mobile users are usually trying to pass time. Mobile requires more immediacy and brevity. Here are some tips to improve the mobile search experience for both users and businesses. Prioritize Social...

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Google+ Retires Local Apps Due to Low Usage Rate

Google has dropped Google+ Local Apps, which was designed to help iOS users learn from reviews in their circles about local businesses, particularly restaurants. The reviews contained customer scores for food, service, decor and other factors. Part of the reason for the discontinuation was dropping usage, but another factor was many of the features are already integrated into the Google Maps for mobile devices, which represents the convergence of several online trends.

Even though Google+ became the number two social network behind Facebook in 2013, it's still in its infancy in developing its infrastructure, especially for mobile...

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Google Search Celebrates Its 15th Birthday Today

Google is celebrating its 15th birthday with an interactive piñata doodle. Google is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software and online advertising technologies. Most of its profits are derived from AdWords. Google's headquarters in Mountain View, California, is referred to as "the Googleplex”.

Google was founded by Larry Page and Sergey Brin in January 1996...

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