Google released Penguin 2.0 on May 22, 2013, as the new algorithm for ranking search results has moved deeper into the issues of the first Penguin release. It's definitely not a good idea to engage in random link exchanges anymore. Website maintenance has now become crucial for following the new guidelines announced by Google engineer Matt Cutts. At the same, there really aren't any shocking surprises from the update. If your focus as a web designer or business...
There are many companies out there that prefer to keep their marketing campaigns in-house, which is understandable.But, on a few basic levels--a very few, namely a need to control everything--most companies prefer to take their web marketing initiatives to an agency. This can be attributed to a number of things. First and foremost, agencies work with businesses one-on-one to help them reach their business goals, tailoring the web marketing...
Alright, somebody let the cat out of the bag. Facebook will soon take over the world. We will be witnesses. Not quite, but Facebook is now a leader in the social networking industry. Statistics show that viewers are more likely to remember a Facebook Page status than they are a Twitter tweet, or any other post for that matter--Google and LinkedIn included. Facebook is the preferred media for social networking today, and it’s no surprise. Facebook has a unique advantage that other social networking sites can’t take enough advantage of…the...
How many times have you opened your inbox to about 30 spams? It’s aggravating, if not time-consuming to shift through what matters and what doesn’t. Spam e-mails often contain malware and spyware, all the good stuff that the dishonest among us make money on. So we turn on our Spam filter to make sure that spam emails never reach our inbox, and we delete them automatically when they come in. This is a temporary solution to a permanent problem and may lead to problems later, especially if your filter is dumping important messages into your...
Statistical evidence and technological advancement suggest that the next great advertising platform is going to be built on mobile devices. To maximize on adverts displayed on mobile devices, there are four core factors that you must consider: location, time of the day/week, user behavior and the weather. In essence, it is not safe to assume that the owner of a specific smartphone will be at a given location at a specific time. This means that displaying ads that target a specific geographic region should be approached differently, with a
With the unprecedented growth explosion of e-commerce, retailing and the expansion of the internet marketplace, an overwhelming number of opportunities for starting an online business have emerged. Yet, the question remains: should you take up a job or start an online business? A working job requires less responsibility than owning an online business, solely because the business’s future is not in your hands as an employee, but does not necessarily allow you to do what...
Facebook is testing a new feature dubbed "Collections," which has the potential to add a whole new level of depth to the social media gargantuan. When participating businesses create a Collections post, viewers have the option to "Want," "Collect," or "Like" the item. Wanting the item adds it to a wishlist, while collecting or liking it will add it to the user's saved products list. This new feature offers some of the same functionality as sites like Amazon, Google+ and Pinterest, which is why they're unveiling it to begin with. Small...
Google turns 14 today! The American multinational corporation known for its remarkable search engine capabilities likes to add a dash of personality to everything it does, and so the Google Doodle was born. With this very idea, the iconic company has aptly doodled a chocolate cake topped with candles to mark the occasion.
As Google shuts down five more of its products and services, the list of recent service closures within the company rises to thirty as the business continues to streamline. The five that are being terminated are iGoogle, Google Video, Google Symbian Search App, Google Mini and Google Talk Chatback. While three of the services did not constitute such a large chunk of the empire, the two major changes are seen as Google shuts down iGoogle and Google Video. The former will be phased out between now and November 2013 and is concession to the...
It’s been about a month now since Twitter started rolling out its redesigned Discover tab, and I think we’re all still trying to figure out what this means for businesses, especially local ones. Focused on making the Twitter experience as relevant and personalized for each user as possible, the retooled Discover tab displays popular articles and breaking stories via Twitter’s real-time search technology that it thinks will interest you the most - based on your interests and location. And of course, the more you use...
