Applying Human Psychology for Better Contact Form Conversions

The contact form is something that every business needs for their website, but it’s not something that every business owner understands how to use properly. In fact, a good contact form can be pretty hard to come by on the internet despite how important having a good one really is to the success of a business.

If you’re trying to create one for your company, using human psychology can really be particularly beneficial. After all, you’re marketing to humans and playing into their feelings and how their minds work can help you make the most of a contact form so you get better conversion rates.

Be Helpful

When it comes to what your contact form should be like, the main thing you want customers and potential customers to think about your business is that you can help them. No matter what it is you do, you’re a business that provides a service or solves a problem. Otherwise, why would a consumer be spending their money with you? If you’re not fixing an issue there’s no reason for somebody to open their pocketbook. Make sure your contact form lets people know you want to help them.

Avoid Hard Sells

A contact form is just a way for a customer to reach out to your business and show interest in what you do. The idea isn’t to sell them something right away – it’s to get them comfortable with who you are as a company so that they will become a customer in the future.

That’s why you should avoid any sort of hard sell type language on your contact form in absolutely every case. You may want to sell a consumer a product or have them sign up for your service, but when they’re filling out the contact form isn’t the time to have them do it.

Keep language simple and just make sure that customers know you provide a service or sell a product – not that they have to buy if they contact you.


Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.

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