Plaza Dental Group

Creating Big Smiles in a Small City

Home / PDG Case Study

reult
reult
reult

About Company

Plaza Dental Group is a renowned dentistry in Des Moines, Iowa that prides itself on providing complete dental care solutions in a comfortable setting.

Their Situation

A dentist in Des Moines, the most populated city in Iowa, Plaza Dental Group had an opportunity for major growth. However, their monthly new patients count was much lower than their potential thanks to poor online reviews and low search rankings.

Patients weren’t finding them online, and those that did ran the other way because of their poor online reputation. It was time for us to step in and help Plaza Dental Group reach its full potential.

Opportunities

  • Existing on page 5+ on search engine results meant there was a huge untapped market that Plaza Dental Group could reach online.
  • Because of their poor online reputation, Plaza Dental Group was driving prospects to competitors with better reviews. Improving their online reputation presented a significant opportunity for growth.

Our Growth Solutions

We first focused on Plaza Dental Group’s online reputation. We provided a system of automated patient outreach and reputation development (powered by our proprietary software, RepuGen) to increase positive reviews from patients, overshadowing the previously prominent negative reviews and improving the overall average score.

With their reputation developing, it was time to ensure their practice could be easily found online. We focused our efforts on location-specific keywords to capture (and eventually dominate) the local market.

  • A complete mobile-friendly website redesign gave a better user experience and boosted ongoing SEO efforts
  • Content marketing, social media, and paid advertising (PPC) campaigns complemented each other, improving search rankings and driving more traffic to the website.

Results

On both paid (PPC) and organic (SEO), Plaza Dental Group is ranked on page one for all major keywords. We even conducted a viral content marketing campaign that still leads 900-1,000 unique visitors to their website each week (which is now 11.09% of their total weekly traffic).

Due to their influx of online referrals, we’ve increased their revenue from new patients by 233%.

The marketing that GMR does for our business has been crucial to our continued growth and success. They are by far the most responsive company that we work with and they are integral in what we have built.

– Steffany Mohan, Owner

Stand out among your competitors and maximize your growth and potential for new customers.