• Keep it Short and Sweet!
    • Attention spans, especially online, are non-existent, and thus readers must be lured in by a powerful title and strong opening sentence.
      • 5-7 seconds
    • Most of the time, people will go to a different site after reading the first few sentences, so it is extremely important to make sure you convey the most important points at the top of the article.
    • Also, a...

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