If your business is primarily B2C you need to be where your customers are.  All arguments about not having the time or money take a back seat when you actually know where your customers are.  Pingdom.com has come out with statistics on social media behavior. The statistics are primarily based on US demographics.

The surprising result is the young and tech savvy below 30 crowd’s presence is as strong as the 35 to 45 year crowd.

Here is a breakdown of where to find your consumers as per the age...

Read This Post »