If paid ads can put a new medical practice in front of potential patients quickly, a reasonable question follows: why invest in SEO at all?
It is a fair question, particularly when a newly opened practice is trying to fill appointments and establish revenue. Paid search can create visibility quickly. SEO cannot promise the same speed.
But the two serve different purposes.
Analytics are an important part of today's marketing and advertising world. It allows for the marketers to understand what's working and what isn't with their campaigns, which can be tweaked immediately so marketing budgets can be better spent on real results that provide an even higher ROI. Sometimes analytics can be too segmented or won't work well with more complex websites or the current technology is becoming outdated, such as with the classic Google Analytics. This is where Universal Analytics comes into play and why you should make...
