4 Key Elements In Mobile Advertising

Statistical evidence and technological advancement suggest that the next great advertising platform is going to be built on mobile devices. To maximize on adverts displayed on mobile devices, there are four core factors that you must consider: location, time of the day/week, user behavior and the weather. In essence, it is not safe to assume that the owner of a specific smartphone will be at a given location at a specific time. This means that displaying ads that target a specific geographic region should be approached differently, with a...

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