Landing Page: Applying Storytelling Method Can Really Work

Landing pages can be a tricky business. Changing the wording in the header or switching the download button color from red to blue may increase conversions by 30 percent. It often takes trial and error to develop the right formula. In addition, you still have to track your conversion rates and make changes as needed. Regardless of the nature of the landing page, it should have some sort of story, however, this doesn't mean that you need to write a full-length novel....

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10 Tested Ways to Create a Perfect PPC Landing Page

Staying one step ahead of your competitors is the key element to boost a successful business. Optimizing your Internet presence, particularly to present the clearest "who we are and what we do", is essential to ensure that your pay-per-click (PPC) rate is successful. Check your landing page against these ten simple pointers—how does it measure up?

1. A complete landing page.

When visitors click on an ad, they are actively looking for something. Make sure your landing page tells them that they've found...

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How to Identify Landing Page Hotspots

Getting the most out of your landing page is more than just about the perfect marketing strategy or how great the service or product you're selling might be.It is also about landing page optimization, layout, and design. Think about it: a poorly designed and hard to navigate landing page is going to mean less sales, while a simple and organized layout means people know where to go and make that final sale. In fact, when it comes to landing page design, there are five major areas that you should always give extra attention to: 1. Images: Pictures can mean the difference between a huge wall of text that...

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