Budgeting Tips for SEO

Getting your business SEO spot-on is essential, especially if you’re a small to medium size enterprise and it’s tempting to throw money in all directions in a scattered attempt to cover all bases. Spending large amounts of your marketing budget to drive you to the top of Google rankings can be as exact and expensive as...

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Google Upgrades AdWords Quality Score Reporting

Online advertisers who use Google's AdWords platform can now get a better idea how well their campaigns are working as Google fine tunes its reporting. Quality Score is a rating of keywords on a scale of 1-10. Google has just updated how this score relates to expected click through rate, ad relevance and landing page experience. The purpose of the update is to help advertisers evaluate and improve their ads based on visibility and expected performance. Google has not changed how Quality Score is calculated for keywords, so the new methodology won't affect ad performance. The change mostly allows you to understand how your own changes to...

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SMS India- Update2

Giilian Muessig at SMSIndia reveled that 4 letter keywords are the keywords that convert most!!

This is one of the best tips I ever had. Is the team listening? Should be easier to pick up the keywords now.

Ian McAnerin and John Barron took a fantastic session on In-house Search Marketing Mix and Budgeting. The issues covered the actual nitty gritty of website strategy planning and budget allocation. They fielded questions well and I learnt a lot. Hope to pass some of it to my clients.

Ian is terrific when it comes to giving tips.


Website Design, Keywords, SEO and Your Business: How to Integrate Them

You’ve worked hard at identifying the keywords that will drive traffic to your website.
These keywords have to be integrated with website design to start driving traffic to your website. Then there is the issue of conversions. So the design, code and content must be integrated for a successful website business. Discuss all of the below factors with your website designer and content writer if any.

Website Design: The Fundamentals

There are thousands of website design companies out there and you can...

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Keyword Selection Strategy

Targeting the right keywords is half the work done.

How to Find the Right Keywords? The Process

If you are starting your site from scratch, selecting keywords at this stage is a time and money saver. If you are redesigning your website, this is the time to outgrow your previous mistakes.

If you are wondering what keyword has to do with website design think again. It determines whether your website architecture will have a folder or linear structure. If it is a folder structure then...

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