Google s Penguin update builds on the multiple Google Panda updates tradition to improve relevance in search results. While the Panda algorithm targets low quality content, the Penguin algorithm targets low quality links. Therefore, it's important to determine which algorithm has caused a drop in your site's search traffic.
There are three ways to help you determine which update affected your site.
- First is the date of the traffic drop. A Panda update occurred on April 19, 2012. Penguin rolled out on April 24. Then a Panda refresh occurred on April 27.
- A second way is to check your URL through Google's Webmaster...