Of Pandas and Penguins

Google s Penguin update builds on the multiple Google Panda updates tradition to improve relevance in search results. While the Panda algorithm targets low quality content, the Penguin algorithm targets low quality links. Therefore, it's important to determine which algorithm has caused a drop in your site's search traffic.

There are three ways to help you determine which update affected your site.

  1. First is the date of the traffic drop. A Panda update occurred on April 19, 2012. Penguin rolled out on April...

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February 2012 Google Search Updates





Google shutting down AdSense for domains

As of April 18, 2012 Google will be shutting down AdSense for domains. This only applies for domains hosted by Google. It means that you will no longer be able to generate money from your undeveloped domain. While AdSense was based on quality content, many domains that opted for Adsense had no content whatsoever. This led to great dissatisfaction amongst advertisers, thus resulting in Google pulling the plug on this service.

Google Panda 3.1,...

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