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Strategies to Build Credibility & Get Ideal Clients for a Healthcare Based Startup with Katy Hines

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Katy Hines

Katy Hines

Hosted By
Ajay Prasad

Ajay Prasad

About the Episode

In this episode, Ajay is speaking with Katy Hines, a surgical physician assistant, and director of surgical advanced practice in Baltimore, Maryland, and providing his insights about the strategies to build credibility and get ideal clients for her healthcare-based startups.

Summary:
  • Katy Hines is a surgical physician assistant who is trying to start up a new business dedicated to helping healthcare workers deal with their mental exhaustion from work.
  • Learn about the importance of building credibility as she is starting her business up (5:38).
  • Ajay also advises Katy on how to attract new people to her program and how to get them to trust her and her services (8:50).
  • Katy also receives advice on email lists and how to use them to her advantage for her start-up business (16:13).
  • Lastly, Ajay & Katy discuss how to test her new market audience using paid advertising (23:00).

About Katy Hines

Katy Hines is a surgical physician assistant and director of surgical advanced practice at a top academic medical center in Baltimore, Maryland. She completed her master's degree in health science at George Washington University, her surgical residency for physician assistants at The Johns Hopkins Hospital, and will soon graduate from The Johns Hopkins Carey Business School with her MBA. Katy is a sought-after mentor for young adults who want to go into the medical field and continues to build her business of an online course-based mentorship program for aspiring physician assistants.

Episode Transcript

Speaker: Hello and thanks for joining today’s episode of the Founder’s Corner podcast hosted by Ajay Prasad. Join Ajay as he sits down with healthcare professionals to discuss ways of improving their marketing efforts. As an entrepreneur and proud owner of several seven figure web-based business, Ajay has now dedicated himself to helping healthcare professionals in building up their practices. If you would like to contact Ajay and become a guest on the Founders Corner Podcast, fill out the form on our website.

In today’s episode Ajay will be speaking with Katy Hines, a surgical physician assistance and director of surgical advanced practice at a top academic medical center in Baltimore Maryland. Katy is a sought after mentor for high school and college students who want to go into the medical field, particularly the physician assistant profession. She continues to build her business of an online [inaudible] [00:00:49] mentorship program for aspiring physician assistants. Enjoy the show.

Ajay Prasad: Hi, Katy. How are you?

Katy Hines:Hi. I’m doing great, Ajay. How are you doing?

Ajay Prasad: Pretty good. Katy, where are you based? I’m always thrown off. Where in the US are you based?

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Audio Transcription by GMR Transcription

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