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Marketing Strategy to Target a Diverse Patient Population for a Physician with Dr. Walid Michelen

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Dr. Walid Michelen

Dr. Walid Michelen

Hosted By
Ajay Prasad

Ajay Prasad

About the Episode

In this Founder's Corner episode, Ajay shares his marketing expertise on targeting patients with different cultures and demography for a medical clinic with Dr. Walid Michelen, medical director of Alegria Health and Wellness Center.

Summary:
  • Dr. Walid Michelen is the Medical Director of Alegria Health and Wellness who has contributed to a significant decrease of hospitalizations in one of the sickest and most underserved cities in the country, the Bronx.
  • Dr. Michelen asks for Ajay’s perspective on how to market to a multicultural community. (06:29)
  • Ajay explains how to effectively target Dr. Michelen's prospective patients when he treats people of all ages. (24:28)
  • With men statistically going to the doctor and choosing providers less often than women, Dr. Michelen wants to know how to get them to seek his care. (18:55)
  • Since making a website for a health center can be complicated, Dr. Michelen asks Ajay for guidance on what mistakes to avoid when making one. (30:35)
  • Ajay explains which social media platforms are worth pursuing for Dr. Michelen. (37:43)

About Dr. Walid Michelen

Dr. Walid Michelen, Chief Medical Officer of Alegria Health and Wellness. Dr. Walid has been a key proponent of many initiatives that have led to a significant decrease in hospitalizations and emergency room visits, while improving patient satisfaction and medication adherence.

Episode Transcript

Speaker: Hello, and thanks for joining today's episode of The Founders Corner podcast hosted by Ajay Prasad. Join Ajay as he sits down with healthcare professionals to discuss ways of improving their marketing efforts. As an entrepreneur and proud owner of several seven-figure web-based businesses, Ajay has now dedicated himself to helping healthcare professionals in building out their practices. If you would like to contact Ajay and become a guest on The Founder's Corner podcast, fill out the form on our website.

In today's episode, Ajay will be speaking with Dr. Walid Michelen, chief medical officer of Alegria Health and Wellness. He is a key proponent of many initiatives that have led to a significant decrease in hospitalizations and emergency room visits while improving patient satisfaction and medication adherence. Enjoy the show.

Ajay: Dr. Michelen, why don’t you tell us something about your business so that our audience can relate to whether it is relevant for them or not?

Dr. Walid Michelen: So, my name is Walid Michelen. I'm a physician. A Dominican, came here very early. I'm a graduate of Cornell. I trained in primary care and in rheumatology at Montefiore Hospital. And I've had – besides clinical practice, I've been in numerous leadership positions in healthcare as a medical director of a number of hospitals as well as an HMO, and the chief medical officer, actually, for New York City's Health and Hospital Corporation, and as the founder and CEO and chief medical officer of Gotham Health.

Ajay: Okay.

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Audio Transcription by GMR Transcription

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