In this episode, Ajay will converse with K.B. Lee is the owner and founder of the startup company Ever Bamboo, an online and wholesale distributor of bamboo charcoal deodorizers and dehumidifiers. Ajay has shared his strategies on how to market a new product for an online and wholesale distributor.
K.B. Lee is the owner and founder of the startup company Ever Bamboo, an online and wholesale distributor of bamboo charcoal deodorizers and dehumidifiers. Founded in 2007, this startup got its big break in 2014, when it was featured on The View as one of Whoopi Goldberg’s “Favorite Things”.
Casey: Hello and thank you for listening to the Founders Corner. This podcast invites business owners and entrepreneurs to discuss their business challenges and seek advice from our host, Ajay Prasad. Ajay is a serial entrepreneur and owner of two seven-figure web-based businesses, GMR Web Team and GMR Transcription, and the proud creator of the online reputation management software, RepuGen. If you would like to be a guest on our show or contact Ajay personally, please click the link in the episode description. Enjoy the show.
Ajay: Thank you for listening to the Founders Corner. I am Ajay Prasad. We have KB Lee as our guest today. KB is the owner of Ever Bamboo Inc., an online and wholesale store for bamboo charcoal deodorizers and dehumidifiers.
KB is joining us today to ask us for advice on marketing his unique business. KB, tell me a little bit about you and your business so that my audience knows exactly what you do.
KB: Our company is Ever Bamboo, and we have a brand of natural deodorizers and dehumidifiers. They are made of bamboo charcoal. The product comes in different shapes and sizes, and they come in pouches. They work for places like shoes, gym bags, fridge, closets, bathrooms; different types of areas where there are odors and it’s musky. The unique part about the product is that it’s all natural and it’s made of bamboo, and it’s unscented so they don’t give off a scent so they don’t eliminate odor by masking.
We’ve been trying to market this product to the North American market.
Ajay: Good. Let’s get to your questions. Tell me an issue where I can give you some tips on what to do.
KB: Since the product is in a new product category, so to speak, because bamboo charcoal is not well-known to most people, and being a small company and a startup with very little marketing budget, how do we create the consumer awareness?
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