In this episode, Ajay will be speaking with Shel Horowitz, an international speaker, transformational business consultant, and the multiple-award-winning, bestselling author of ten books including Guerrilla Marketing to Heal the World Guerrilla Marketing Goes Green (both with Guerrilla Marketing founder Jay Conrad Levinson). Ajay has discussed his business ideas according to catastrophic climate change into planetary balance.
For over a decade, Shel Horowitz, “The Transformpreneur,” has shown businesses how to thrive by doing the right thing. Shel shows how not just to go green AND market green affordably and effectively--but how to thrive by transforming society: turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance.
Shel is an international speaker, transformational business consultant, and the multiple-award-winning, bestselling author of ten books including and Guerrilla Marketing to Heal the World Guerrilla Marketing Goes Green (both with Guerrilla Marketing founder Jay Conrad Levinson).
Visit him at Transformpreneur.com
Ajay: Hello, and welcome to The Founder’s Corner. This is Ajay, and here with me today is Shel Horowitz. How are you today, Shel?
Shel: I’m just great, Ajay.
Ajay: Fantastic. So, Shel, why don’t you let us know a little bit about your business, and then we can get into specific questions that you have, and maybe we can help you with some ideas?
Shel: Okay. It’s a very interesting time in my business because, although I started the firm 35 years ago, I’ve really spent the last 3 years tilting it in a completely different direction. Well, it’s not a completely different direction but a somewhat different direction. It’s been a gradual evolution.
I am now really ready to pull the trigger and go forward, if you will, with the idea that business can be a force for social change and for the environment, not just in its philanthropy but also in its core products and services, and that the way you get business to take this on is not through guilt and shame but through enlightened self-interest, basically by showing them how they can make money doing it.
So, as a consultant and speaker and writer, I am looking at these issues of how to turn hunger and poverty into sufficiency, how to turn war into peace, and how to turn catastrophic climate change into planetary balance. It’s really exciting stuff.
Ajay: So, Shel, can I interject? Since you said that, right now, your business is taking an interesting turn, do you mind taking us from the beginning when you started the business to where it is today and how it has changed, so that our audience can understand?
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