"Fail Quickly And Fail Cheaply" With Nick Ondrako of HIBR

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Nick Ondrako

Nick Ondrako

Hosted By
Ajay Prasad

Ajay Prasad

About the Podcast

In this episode, Ajay will be speaking with Nick, an entrepreneur from New York. Ajay has answered questions from Nick and discuss why startups should celebrate failing quickly and cheaply and how it leads to success.

About Nick Ondrako

Nick Ondrako is an entrepreneur from New York that loves building businesses. In 2014, Nick launched an online bedding company called FOHM on Kickstarter, selling the most technologically advanced pillow ever to hit the market. They changed the name to HIBR in 2015, and after 14 months in development launched the most comfortable mattress in February 2016.

Episode Transcript

Ajay: Hello, this is Ajay Prasad and welcome to the Founders Corner Podcast. With me today I have Nick Ondrako. Nick is the founder of an ecommerce startup called HIBR, a lifestyle bedding company selling pillows and mattresses directly to the consumer. How are you today, Nick?

Nick: I’m doing well, Ajay. Thanks for having me.

Ajay: Fantastic. So please tell us a little bit about your business and its successes.

Nick: Sure. So, a few years ago, about two and a half years ago, myself and a business partner of mine, Eric Arbay, started a lifestyle bedding company called HIBR. We sell mattresses and pillows directly to the consumer online through the bed in a box model, which basically bypasses the retail stores and all the markups that they have, and all the hassles that come with that. We ship right to your door, give a 100-night guarantee, and do free returns. It’s been a pretty good ride so far, two and a half years in.

Ajay: Your model is obviously similar to Casper, which a lot of people know about.

Nick: A lot of people know them. Casper raised a lot of money and they spend a lot of money on marketing, so a lot of people know them.

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Audio Transcription by GMR Transcription

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