Building On Your Own Success with Steve Benson of Badger Maps

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Steve Benson

Steve Benson

Hosted By
Ajay Prasad

Ajay Prasad

About the Podcast

In this episode, Ajay will be speaking with Steve Benson, founder and CEO of Badger Maps, and discuss how to build upon your own success with persistence and finding and targeting customer pain points.

About Steve Benson

Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive in 2009.

In 2012 Steve founded Badger Maps to help field salespeople be more successful with multi-stop route planning. He also hosts the Outside Sales Talk podcast where he interviews industry experts on their top sales tips.

Episode Transcript

Ajay: Hello and welcome to the Founder’s Corner podcast. This is Ajay, and with me, I have Steve Benson. Steve is the founder and CEO of Badger Maps, a sales routing app that helps salespeople close more deals and minimize busywork throughout the sales process. Badger Maps was founded in 2012 and became the No. 1 sales app in the Apple app store. How are you today, Steve?

Steve: I’m fantastic, Ajay. How are you?

Ajay: I’m pretty good. So, could you please tell me a little bit about your business and its success?

Steve: Sure. The background on Badger, we built a piece of software, an application that runs on the iPhone and Android and also the computer. The goal is to help field salespeople be more productive, help them get busywork get done automatically. The areas that we help a ton on and have focused on are we take a field salesperson’s territory, put it on the map, and allow them to colorize and filter by different attributes of the territory and the customer.

We’ll sync up with people’s CRMs, which is really helpful for getting CRM adoption. We have routing and planning capabilities where they consumer build out their schedule for the day; which customers do I want to see, in what order do I want to see them, what’s the optimal way to minimize driving and maximize time in front of the best customers?

Ajay: How many downloads do you have right now?

Steve: There are about 4,000 companies using Badger for their field sales teams.

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