Advertising to Cash Pay Clients in Holistic Counseling Practice with Shahar Lawrence

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Shahar Lawrence

Shahar Lawrence

Hosted By
Ajay Prasad

Ajay Prasad

About the Episode

In this Founder's Corner episode, Ajay speaks with Shahar Lawrence, LCSW and Founder of Holistic Counseling, about the importance of conducting market research to determine if there is a demand for her services, and how to effectively advertise to attract cash pay clients to your holistic counseling practice.

  • Shahar Lawrence introduces her background and what motivates her to help others by providing therapy, coaching, and counseling in a holistic way (2:03)
  • Ways to advertise to cash-paying clients (7:25)
  • Tips to conduct market research to discover if an offering is needed or wanted (15:15)
  • How to market to donors and investors, to be able to grow a nonprofit sector (18:45)
  • Best practices to use SEO to help advertise websites (21:55)
  • Other marketing techniques to check out (26:39)
  • How and where to find Shahar Lawrence (29:20)

About Shahar Lawrence:

Shahar Lawrence is a licensed clinical social worker and the founder of Holistic Counseling. She has a personal history of dealing with unexpected hardships and abandonment, which led her to develop coping mechanisms. Through music, journaling, and a special connection with a horse, she discovered her own strength and ability to overcome struggles.

Episode Transcript

Speaker: Hello, and thanks for joining today's episode of the Founder's Corner Podcast, hosted by Ajay Prasad. Join Ajay as he sits down with healthcare professionals to discuss the ways of improving their marketing efforts. As an entrepreneur and proud owner of several seven-figure web-based businesses, Ajay has now designated himself to helping healthcare professionals in building up their practices. If you would like to contact Ajay and become a guest on the founder's corner podcast, fill out the form on our website.

In today's episode, Ajay will be speaking with Shahar Lawrence, a licensed clinical social worker and founder of Holistic Counseling. Her mission is to provide others with a complete holistic strategy to overcome the challenges that life presents. Enjoy the show.

Ajay Prasad: Hi, Shahar. How are you?

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Audio Transcription by GMR Transcription

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