Guest Blogging May Get You Penalized By Google

As of late, the debate about whether or not using guest blogging is an ethical method of backlinking to your website has heated up. The short answer is yes, if you do it correctly. Guest blogging is when you publish an article on another person’s website. Many people use this tactic to link back to their websites, just as they did years ago, when they outsourced the compiling of hundreds of short blogs (usually around 200 words) to writers who would pick them up dirt cheap, and upload them, anchor text and hyperlink...

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Author Rank- The New SEO

Everyone in digital marketing is familiar with PageRank. PageRank, the link analysis algorithm used by Google's web search engine, has long served as the chief metric to determine the relative quality of Web pages. And now it’s being replaced by AuthorRank. AuthorRank will, in 2013, become the new quality metric that determines search engine rankings. The blogger AJ Kohn wrote that AuthorRank will be “bigger than [recent Google updates] Panda and Penguin combined." AuthorRank entirely transforms the Google search engine paradigm....

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Internet Marketing Trends for 2012

There are many website design trends onboard for 2012. Most of these have to do with the introduction of HTML5, which greatly improves the HTML coding process, however they are also concerned with cross-platform compatibility. While you may not adopt them all, if you are serious about webmastering, you should be aware of them. Your competition is almost certain to take advantage of one or more of these.

How SEO, Social Media, Blogging, Web Design & Analytics Will Change

It is always in your best interest to keep up on emerging SEO trends and changes in

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