AdoptHelp is a premier domestic adoption center that specializes in newborn adoptions.
AdoptHelp was getting a decent amount of leads - they were just spending a lot of money to get them. They wanted to increase their leads while reducing total marketing spend.
After a kickoff meeting to understand Adopt Help’s goals, we outlined our plan of attack. We integrated social media marketing, search engine optimization (SEO), and paid advertising (PPC) into a robust marketing strategy with the goal of getting them more leads - at a lower cost.
After several months of work and analysis, our team determined that paid advertising was the strongest performing channel and zoned in on it. We doubled down on our paid advertising efforts through careful collaboration with their marketing team and the results were quite impressive.
Adopt Help saw a 20% increase in new leads from paid advertising (especially from Google AdWords) And 21% boost in website traffic from paid advertising channels.
As a small company with a small marketing department, working with GMR has been incredibly helpful. Whether we’re fine-tuning PPC strategies, creating content, or working on any other marketing efforts, AdoptHelp is so happy to have GMR on our team.”