A recent infographic released by mashable shows that almost all small businesses have accounts over all channels of social media. They are actively involved too. Almost 62% of these businesses post 8 plus comments a week.
- 78% of them have twitter accounts
- 75% of them have FB accounts.
Does it make business sense?
Yes it does. On an average a business profile gets around 5 comments a day while a personal profile may get 3 comments a day. The level of engagement on twitter is more compared to facebook. But surprises of surprise- a facebook link get more clicks to your website compared to Twitter.
So be at both places. While twitter encourages one to one conversation and interaction, facebook targets customers who would like more information.
So, you there?