Why You Need to be on Google+
There are number of reasons why anyone doing online promotion or marketing needs to have Google+ as part of their Internet strategy. It takes a business from the shadows and gives it maximum visibility. For example, businesses conducting Internet marketing in Orange County can be seen by Google+ and regular Google users around the world.
Search rankings are everything when it comes to Internet marketing. If a company is not ranking high in search results, it is not being seen and losing a substantial amount of business. Google+ can increase search rankings by allowing optimization right on the company's Google+ Business Page itself. A description can have just enough keywords and it can contain SEO friendly links taking people straight to their website if they click through.
Another way that Google+ can make search engines find you is that Google+ profiles and Shares are now showing up in Google searches. If a friend Shares your page, which share will pop up in their friends' relevant Google searches. If you Share a page, your profile will show up in your friends' relevant searches along with the Share.
A business' website strategy is only as good as its ability to promote its website. Google+ is of immense help here. The website can be shared directly on the Google+ page. In this way, it increases both the search ability of the website and that of the Google+ page by creating SEO friendly links. It also gives both more index able content so your relevant pages show up in searches instead of other irrelevant pages that happen to have your company's name on them.
As a social network, Google+ is free and quick to use. There is no reason any company should not take advantage of this as part of their Internet strategy. If you want to save the time and effort and are already running a Facebook Page, use your Facebook posts on Google as well. Because they are in the same format and Facebook cannot be crawled by Google, it will not be seen as duplicate content and the good ol Google Panda won't come a-knockin'.
From a pure SEO and SMO (Social Media Optimization) perspective, you should've created a Google+ Business Page two months ago. If you haven't get on it. If you have, what have you done to optimize it? There are keywords you are optimizing for in your Info section, right? Those keywords are linked, right? The title and headers contain keywords I'm assuming..? And your photos are geo-tagged and contain keywords and your company's keywords. Wow! Excellent. Great job!
If you have yet to do this, please please please do it right now. Like right now. If not, you are missing out on big search engine possibilities as you read this. And I completely understand if you don't have the time to focus on your social media presence or rankings in search results, and it's no worries. Because that's where we come in.