Website Optimization Factors

On-page optimization (website optimization) can be divided into two branches; factors that depend to the structure of website and factors that depend to content you write. Website Structure Factors: Domain: Before you pick a domain name you should know your target audience, and what you intend to sell to them. Try to use major keywords in your domain. Using a .com version of a URL is better than other versions. Contact page: Design a contact page and put your E-mail and mail address with phone number. FAQ: design a Frequently Asked Question page. I think each website needs a FAQ page, but it depends to you. About Us: It is necessary everyone visits your website knows who are you, so design an About Us page. Privacy Policy page: I remember the first page of my website that has indexed in Yahoo was the privacy page. Robots.txt file: With robots.txt file you can limit access of search engines to your website. Site map page: Whit site map visitor and search engine can browse your pages easily. 404 error page: Create a 404 error page. Content Optimization Factors: (optimization factors for every page) Page Title: use your keywords on page title. Use h1 header tags: put your topic in h1 header tag. Keywords Meta Tags Description Meta tag Keywords Add image tags: use Alternative Image Text. Use h2 header tags for sub heading. Keyword Density: The percentage of times a keyword appears on your page, compared to the total number of words on the page.

Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.


  • Thank you! I really appreciate your post, in fact I think you deserve a thumbs up. Here's a "secret method" for getting more local google search traffic. Just set up a google profile and make sure that you include your blog URL. Then go and review local businesses like gyms. Your review will have a link to your profile and your profile to your website. A interesting profile can drive some great google traffic!


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