Giilian Muessig at SMSIndia reveled that 4 letter keywords are the keywords that convert most!!
This is one of the best tips I ever had. Is the team listening? Should be easier to pick up the keywords now.
Ian McAnerin and John Barron took a fantastic session on In-house Search Marketing Mix and Budgeting. The issues covered the actual nitty gritty of website strategy planning and budget allocation. They fielded questions well and I learnt a lot. Hope to pass some of it to my clients.
Ian is terrific when it comes to giving tips.