Our Trials with Reputation Management

In the first week of March, on a Sunday evening I got a call from Ajay, the president of GMR Transcription. It was not a friendly call. As per him a single post by a transcriptionist on scam.com was costing GMR Transcription both in terms of reputation and money. He posed a simple question-If we can get pages on number one why cannot we remove scam.com from the listing" A reputation management company was asking for $10,000 and a years' time. In a moment of total recklessness I told him I could do it in 3 months and for $3000. (You have to be raving mad to make a stupid commitment like that!) Monday morning at the table I just wished I owned scam.com and Google. But I did not so I set down to plan and strategize. I am lucky about that, the other unlucky ones in office actually work hard for me. PROBLEM: Type GMR Transcription (auto suggest comes up) and the listing causing pain came at #2 right above the fold. Aw, that hurt. . I knew they were there at that rank for the past 3 months but never got around to actually working on it. Research into analytics showed 105 visits in a week from that search phrase. Did it matter? Of course it did; 400 brand searches for a small company. Now I know why Ajay was annoyed. So here's what I did. Strategy 1: Find listings that are below scam.com and find the ones that we own like Twitter, Facebook, Slideshare. Work on them. Strategy 2: Build the brand better. Start building brand keywords. Strategy 3: There's a blog on the site, find out why it's not popular and work on it. Strategy 4: Work on inner pages on the site. RESULT: The irritant listing is now at #10. There is 3% rise in visits via brand name CONCLUSION: Mission accomplished at halfway mark and just $231 spent. ANALYSIS: Why we could do it? We were lucky. Most listings after #2 were owned by us. We just worked on them. You may not be as lucky and a brand reputation can easily be made or destroyed. We had the basics right and hence with focus could partially rectify listing results.


Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.

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