Internet Marketing Optimization and Competitor Analysis
Competitor analysis is a fundamental part of internet marketing optimization. Below is a table that provides a comparison between our client’s website and our competitor’s website.
It shows us where they stand versus their competitors. It gives them their strengths and weaknesses.
The average parameters used to measure a site’s strength is its online visibility, its backlinks and the general strength of the domain.
Comparative Site Research
|Page Rank Of Homepage||3||4||4||5|
|Avg PageRank Of Top 10 Pages On Site||1||3||4||4|
|Median PageRank Of Top 10 Pages On Site||1||3||4||4|
|Google News Mentions||0||1||1||13|
|Google Blog Search Links||1||42||7||103|
|Google Domain Mentions||5,830||238,000||21,300||186,000|
|Yahoo Site Explorer Links To Domain||140||316, 689||803||20,886|
Once the competitor is analyzed a website can launch its own website marketing strategy. The competitor analysis will also measure the gap between you and the competitors. If the gap narrows this means that your internet optimization efforts are in the right direction. Else, a new strategy has to be determined.
Call us today for internet strategy consultation at 714-731-9000.