Business Opportunity over the Internet
Over 1.25 Million searches are done on the web related to call centers. What percentage of those are businesses looking for call center solutions? Let us help you capture your share of the business through internet. An optimized call center website design and marketing of the website can generate additional business for your call center.
Here are some facts about internet searches for call center services that may astonish you :
* For all businesses, average cost of new customer acquisition is $8.50 through internet, compared to $70 for advertising and direct mailing.
* The number should be even lower for call centers because of the lack of competition on the internet.
- Over 1.25M searches are done every month for keywords related to call center businesses.
- The top website for “answering services” gets around 8,000 visits only.
- Most of the call center websites are poorly optimized with no strategy for capturing its share of the huge internet market.
- Most of the top websites for “call centers” key phrase are unrelated websites; suggesting great opportunity for capturing customers through website.
- Around 400,000 searches a month for call centers are conducted using Spanish keywords. This presents a huge opportunity for call centers that offer Spanish language services.
Just like any other enterprise, Call Centers must consistently service existing clients and provide excellent customer service and support, as well as, it also demands new business acquisition. Indeed, this part of being in business is quite a challenge and requires comprehensive marketing strategy in order for the company to effectively showcase its capabilities to all new potential clients and customers.
Nowadays, the media of choice is the internet due to its low cost and its ability to reach the most qualified customers because of the search engine technologies returning relevant search results based on the keywords used by a searcher. The average cost of acquiring new customers in this medium is about $8.50 per customer which is the most cost effective compared to advertising and direct mail of $70 per customer. Consider the fact that as many as 82% of the US population have used the internet to perform various tasks ranging from research to purchasing goods and services.
The question is, because the internet and search engines are so vast, what are the key strategies to focus on for Call Centers to develop an action plans to capture new business online for today?
Below is a snapshot of searches for call centers by keywords :
|3.||empresa de telemarketing||199,470|
|4.||servicios de telemarketing||167,310|
|7.||call center outsourcing||32,310|
|8.||telephone answering service||23,850|
|9.||business phone answering service||22,380|
|10.||call center solution||18,480|
In summary, Call Centers can get 50,000 plus visitors to their website from targeted prospects looking for their services by developing an integrated approach for website design, search engine marketing strategy and “organic” search engine optimization by being ranked in the 1st pages of the search engines for several keywords and key phrases.
Call us at 714-731-9000 or click on Free Quote to find out how you can increase sales for your call center through your website.