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WEBSITE DESIGN NO
NO’S:
1. Designing too much animation
and too many flashing objects into your website – Too much
flash distracts a visitor from the key message of the site.
2. Putting all products/services
you offer in one page – consumers are typically looking for
a unique product or service over the web. Over 80% of the searches
are done through keywords. Putting all of your products/services
on a page would take the focus away from the particular item that
a visitor is looking for. Create a unique landing page for each
product or service to maximize sales from your site.
3. Asking visitor to download
program in order to see your site – people are distrustful
of downloading anything from sites they do not know. If you ask
them to download something in order to view your site, a vast majority
will move on to other sites.
4. Making them scroll sideways
to see the entire page – make sure the whole content of the
web page fits on the screen.
5. Adding frames – website
built in frames are currently not searchable through search engines.
6. Allowing “Under Construction” pages – this
is the most complained about feature of a any website. If a web
page is incomplete, do not show it.
7. Optimizing web pages for keywords – the
biggest mistake you can make is to optimize a page for keywords
for a higher search engine ranking. Always optimize the page for
your visitor first, then figure out how to make it search engine
friendly.
8. Putting in too many graphics – this
will slow your site considerably and typically does not help convert
a visitor to a buyer.
9. Allowing your website design
to be managed by a programmer – Would you let a printer write
copy or design creative work for your brochure? If not, why would
you let a programmer design a website for you? Let a marketing
professional design the site and write web page contents.
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