| STEP IV: KNOW YOUR COMPETITION
You need to perform basic competitive
analysis in order to make sure that your website competes well
with your competitors. Do the following analysis:
A. What are the keywords that
my prospects use to find my products & services?
B. Which competitors show up on
the first page of search engines for the
keywords?
C. How successful are those competitors?
D. How is their website designed?
1. Title
2. Description
3. Keywords focus
4. Layout
More about knowing your competition…
Analyze the above information
to identify the following:
A. What are your strengths & weaknesses
vs. key competitors?
B. What are the big opportunities you can offer vs. those of competitors?
C. What are the major threats that your competition present?
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