| Other Marketing Programs
You need to use traditional advertisement to get your prospects
to your
site.
Here are some ideas for popularizing your
website:
1. Make sure that you add your website address in your Print/Radio/TV
advertisement – whether it is your business card, flyer, direct mail
piece, radio ads, TV ads, or print ads in newspapers
and magazines, always ask prospects to visit your website.
2. Give people an incentive to visit your site. Some examples of incentives:
a. Daily/Weekly website only specials
b. Website Only price
c. Entry form for drawings
d. Valuable reports on the website (white papers, how-to
information, etc.)
e. Free resources – coupons, gifts etc.
3. Create a signature with your website URL and
special offer (if any; like visit www.yoururl.com for free marketing tips) for
every email that you send.
4. Announce a contest that someone can
participate in by visiting your website.
5. Offer “Add to Favorites” feature
on all your web pages to help people remember your site. Adding your site as
their favorites would also help you to get a higher search engine ranking.
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