Factors that affect search engine webpage. Ranking

• Domain Name – Your website address can be a tell-tale sign of what your site is about – both to consumers and search engines. Unless you have millions of dollars to educate customers regarding what you are about (like amazon.com did), you may want to make your website address explain what you do. For example, suppose you want to start an ecommerce website to sell cell phones. You are better off naming the site cellphones.com. If you check, you will find that the address is taken. But a name like yournamecelphoneestore.com will be most likely available. The name clearly tells a consumer and search engine robots what to expect on your site.

• Design components – Once someone (a customer or a search engine crawler) visits your website, your site should be designed such that it makes it clear that this is a cell phone ecommerce site.
You can simply design the site with pictures of phones for sale with description (since search engines typically do not read pictures, you will need to describe the picture with an “alt attribute” for the search engine robots), and steps for purchasing cell phones on your site. [Most search engines interpret the meaning of objects by analysing their alt attribute.] Designing the site to clearly convey its intent is absolutely critical for higher search engine ranking and would result in better sales from the website.