When do Meta Tags matter in SEO

Meta tags are tags especially for the search engines. They tell the search engines what your web page is all about and helps it to index your page more accurately.

Meta tags are the hidden code usually put at the top of websites designed to perform different functions. The two most famous and misunderstood meta tags for SEO purposes are the description and keywords meta tags which you can find somewhere between your head tags. They are designed to provide the additional info about a page. Amongst other things, they tell the search engine what your page is all about, helping it to index your page more accurately.

So, meta tags are keywords placed in the top of a HTML webpage document to help search engines understand your page better. Just like the title tag, scripts and other information that go in the head section, Meta tags are not displayed on the page itself. Put them on every page that you create or publish. The search engine will find all your pages and you have a good chance of ranking your page highly. Yahoo lays more importance to Metatags than other popular search engines.

The most important Meta tags for SEO purposes are-

Description meta tag- The experts in SEO world believe (Might be based on facts and their experience!!!!) that the description meta tag is not crawled by search engines but the description metatag is simply displayed if your site shows up for SERPs. It easily grabs the attention of a surfer and aids in conversion. Therefore, make your page description tag keyword-rich, at the same time focus should be on the human reader.

Keyword meta tag- The keywords tag tells the search engine what keywords are important for that page. The original idea with the keywords tag was to provide a list of alternative keywords-synonyms to the keywords used in the body of the page. For best results don’t repeat keywords, use synonyms and limit the characters to 150.

Title tag- It isn’t a meta tag in a true technical sense. It is an HTML tag.

But generally it’s clubbed in the meta tag for ‘client’ ease of understanding (And novice SEO programmers too…….) It’s the most important tag in your head section, and shows up in the browser title bar. For best results keep it short to 65 characters and have unique title for each page.

Therefore, put a descriptive description in your description tag and relevant keywords in your keywords tag. Make sure you target people who have the potential of turning into customers.

The other common Meta tags include title, author, owner, subject, rating, abstract, language, copyright, robots etc.

Meta tags were started back in the early 90’s to help the search engines organize the growing number of web pages. This was an easy way to make your site indexed and listed high. But recently most search engines put more emphasis on technically advanced algorithms rather than Meta tags for organizing their search engines.

Internet Strategy for Small Business Owners

In these hard times we have some good news for you…

As a business owner you must have a dozen questions about Internet Marketing.

Why should I go in for Internet Marketing?

How will Internet Marketing benefit me?

Where do I begin Internet Marketing?

Can I do Internet Marketing by myself?

What is SEO?

How does it work?

And much more….

We at GMRWebTeam receive hundreds of such queries. Ajay, President of GMR Web Team has compiled all such queries into a strategy guide in the form of a ebook named

Seven Steps to Internet Strategy.

This book serves as a guideline for small business owners to begin with their website business. It tells them what is important and why and how it can be done.

You can download this ebook for FREE at http://www.gmrwebteam.com/ebook.shtml

However, this book is simply a guideline. To answer in-depth queries I will be discussing aspects of this book on the GMR blog here each Monday.

Not only this. If you have any personal questions about internet marketing you can contact us at marketing@gmrwebteam.com with the subject line “Internet Marketing Query”. We will respond to your mail.

Make the best of this hour.

…. These days they are hard to come by.

Quick SEO Tip – What is the most important SEO method ?

Search Engine Optimization Ten Myths and Mistakes

Website Optimization Factors

On-page optimization (website optimization) can be divided into two branches; factors that depend to the structure of website and factors that depend to content you write.
Website Structure Factors:

Domain: Before you pick a domain name you should know your target audience, and what you intend to sell to them. Try to use major keywords in your domain. Using a .com version of a URL is better than other versions.
Contact page: Design a contact page and put your E-mail and mail address with phone number.
FAQ: design a Frequently Asked Question page. I think each website needs a FAQ page, but it depends to you.
About Us: It is necessary everyone visits your website knows who are you, so design an About Us page.
Privacy Policy page: I remember the first page of my website that has indexed in Yahoo was the privacy page.
Robots.txt file: With robots.txt file you can limit access of search engines to your website.
Site map page: Whit site map visitor and search engine can browse your pages easily.
404 error page: Create a 404 error page.
Content Optimization Factors: (optimization factors for every page)

Page Title: use your keywords on page title.
Use h1 header tags: put your topic in h1 header tag.
Keywords Meta Tags
Description Meta tag Keywords
Add image tags: use Alternative Image Text.
Use h2 header tags for sub heading.
Keyword Density: The percentage of times a keyword appears on your page, compared to the total number of words on the page.