Don’t get Ripped off by SEO Scams

By Ajay Prasad
President
Global Marketing Resources

I am experiencing an alarming trend among small business website owners – they are calling me in increasing numbers asking to get on the first-page of search engines like Google & Yahoo. After a brief discussion, it turns out that they were promised first-page ranking by some SEO company, and now they are shopping around for the service. If you are considering investing money on Search Engine Optimization, please read on before you invest a dime on so-called SEO expert. Run when you hear “We will guarantee that your website will show up on the first page of search engines like Google & Yahoo”. This is the most common lie used by SEO scam artists. Several small business owners happily showed me how they appear on the first page if you type their company name as the keyword. Well, if someone knows your company name, then why would they use search engine to find you? If you really want to be on the first page when your company name is entered, simply register your website with search engines to make sure your website will be indexed (usually free). You do not need to pay SEO experts to index your website address and company name with search engines.

Search Engine Optimization is a moving target, and only it knows what algorithm is used for ranking websites. Generally speaking, ranking guidelines are fairly well known. Thus, most of the well-designed websites are already optimized for search engines. Even if someone manages to get you on the first page through their Herculean effort, it is difficult to stay there unless your website would get there anyway. The best someone can do is getting you on the front pages of search engines for vague keywords. While this may be valuable, you will still miss a very large percent of potential clients if you missed out on the vast majority of consumers use common industry keywords.

The solution is simple: get your website designed by marketing professionals, follow the search engine guidelines, and regularly update your website to make sure your information is always current. Stop sweating about (and throwing money) getting on the first-page of Google, Yahoo or MSN. Invest the money instead on marketing your website through traditional marketing methods and online marketing program like Pay-per-Click advertising to bring prospects to your website. You should ONLY consider investing on SEO if you want to redesign your website. Just remember – no one can guarantee first-page placement for your website forever. Focus on making sure that your website is designed to sell your product and service, and follows the search engine ranking guidelines. Save your money from SEO scam artists and invest it to better market your business.

Contact us by phone at 949-679-3418 or by email to info@gmrwebteam.com to find out if we can develop your website that follows SEO guidelines for $1,000.

This Newsletter was brought to you by...
Ajay Prasad,
President,
Global Marketing Resources,
Irvine CA, 92606,
USA (949)679-3418.