Orange County’s one-stop solution for internet strategy, website marketing, website design, web maintenance and web applications. Based in the city of Tustin, CA, GMR Web Team offers complete website strategy consulting and solutions for businesses based in Orange County or anywhere in America.

Call Center Web Site Opportunity

With over 1.25 million searches a month and weak competition, internet offers a huge upside for call centers to boost their sales and bottom-line with a savvy website marketing strategy.

Top 10 Keywords related to Call Centers

Here are the top 10 results of keywords related to “call center”. As you can see these keywords returns a total of 1.2M keyword searchers per month. If your website is optimized for this keyword and was found within the 1st pages of the search engines like Google, Yahoo!, and MSN, you can capture in general about 15% to 20% of the traffic for the specific keyword. For example, if your website is optimized for “telemarketing”, a possible 1,600 visitors could be visiting your website per day. Interestingly that two of the top keywords are in Spanish with a higher KEI of 174 and 138. Converting existing website content to Spanish and optimizing them to the above example keywords is an excellent strategy to use if your Call Center will target the Hispanic Market. You can even employ these profitable keywords in a pay-per-click campaign to ensure more traffic to your website.

  Keyword Daily Searches Monthly Searches Competitors Keyword Effectiveness Index
1. telemarketing 11,280 338,400 16,400,000 7.758
2. call center 7,436 223,080 88,700,000 0.623
3. empresa de telemarketing 6,649 199,470 253,000 174.74
4. servicios de telemarketing 5,577 167,310 225,000 138.235
5. answering service 2,176 65,280 3,200,000 1.48
6. call centre 1,204 36,120 11,800,000 0.123
7. call center outsourcing 1,077 32,310 771,000 1.504
8. telephone answering service 795 23,850 924,000 0.684
9. business phone answering service 746 22,380 2,220,000 0.251
10. call center solution 616 18,480 15,000,000 0.025
  TOTAL 42,421 1,272,630 503,213,000  

What is KEI?

Keyword effectiveness Index is a means of measuring the rate between the keywords popularity in daily searches versus the returned competition pages. In this example, the keyword “empresa de telemarketing” has a total daily search of 6,649 and returned a total of 253,000 competing webpage which resulted to a keyword effectiveness of 174.74. The higher the KEI value means less competition and higher profitability when the keyword is being optimized in your website on acquiring organic traffic results in your marketing campaign.

Call us at 949-679-3418 or click on Free Quote to find out how you can increase sales for your call center through your website.

CallCenter
Webdesign and Marketing